Magicool® launch in the UK was announced by BBC1 Radio 1, Newsbeat and was featured by BBC1 TV Breakfast News programme.

Magicool® earned excellent reviews on TV, Radio and quality UK and International Press e.g.:

" ....I absolutely adore Magicool...It's brilliant !" Alessandra Steinherr, Cosmopolitan Magazine Beauty Editor on "GMTV" Breakfast TV (UK) on 13 June 2001, 8.30 am.

"Does it work ? Very much so..Holly, nine, can’t get enough of it, especially in a hot car" ….Woman Magazine

"..Some clever person has come up with Magicool..it works brilliantly on a hot car interior”….The Independent

" …Hydrating facial mist may help you feel more comfortable in the heat. The best and coolest of these is Magicool.”….
The Daily Mirror

"Ingenious Magicool… Miracle in a can; sprayed liberally on the skin it seriously cools you down fast"..
Harper & Queen

"Magicool… one squirt is enough to cool you down on even the muggiest of August days"...
Sunday Times. "Good Gear Guide", Travel Section

"Magicool…It succeeds by having a bit more chilly oomph and staying power" ...
Daily Telegraph

" Best of all is Magicool...I'm trying to kick a can-a-day habit"...
Evening Standard

"Magicool really does bring relief on days when you feel like you're going to melt"...
Sunday Times

"Can't wait for your air-conditioning to kick in? Overheated from a game of tennis?...Magicool can be applied for immediate heat relief." ...
Int'l Newsweek

"Magicool… Verdict- definite thumbs up, it is an air-conditioning in a can…they wanted more. This little can is a Godsend, I love it and it is available almost everywhere…"...
Doncaster Free Press

"Magicool...just the thing for those hot summer days or for golfers heading for sunnier climes."
Golf Monthly

"Instant coolness in a can, spray Magicool for instant refreshment..totally safe to use on the skin"
Best Magazine

"Whenever you need to feel cool instantly, Magicool is the answer...It's like having your very own air conditioner in a can, and it's superb for sports enthusiasts..."
New Woman

"Magicool is guaranteed to cool you down"
All Sport & Leisure

"Magicool is indeed cool ..is pleasant"
The Times

"When you're desperate to cool off inside a sun-baked car or office, try the Magicool range of instant cooling sprays"
The Sun

"Magicool...testers in this office found it curiously effective"
The Face

"...we went spraying. Onto the body there is a definitely noticeable effect more discernible than pure water sprays, especially since Magicool retains its cool even if the can has been left in the sun."
Motoring & Leisure

" A touch of Magic..Magicool..so potent"
Garden News

" Magicool..we were very impressed… is ideal for keeping your cool in the car, on planes or on hot summer days in general" ..
My Weekly

"Cooling off in a heatwave..Magicool its effect is instantaneous"
Serve & Volley

" Aerosol answer to infernal parking".
The Financial Times

" Magicool..the spray of the day..guarantees a cool spritz unlike pure water sprays which tend to heat up in warm weather"...
The Sunday Telegraph

"Metro loves Magicool...The cooling spray really works, keeping your skin cold in even the hottest weather."...
London Metro

"Magicool..a very useful accessory indeed"
Beyond 2000, Discovery Channel

" Magicool refreshes parts other sprays can’t reach" …
Eva Magazine

"..Magicool…this stuff actually does work…it literally cools the skin as if by magic"….
The Weekly News

" When the weather is scorching, just spray Magicool for an instant cool down"…
Practical Caravan

" Instant coolness in a can...spray Magicool for instant refreshment …totally safe to use on the skin"...
Best Magazine

"If the summer gives “heat-ache” …Magicool has an instant cooling spray for every occasion…"...
Here’s Health

"Can’t stand the heat or sun-baked cars?...Then grab a can of Magicool" ….
Tennis World

.......and many more